This toolkit aims at assisting developing and least developed countries to create a sustainable tourism industry and businesses based on decent employment. It is oriented towards SMEs and local communities in rural areas and includes case studies, training sessions and best practices.
The toolkit outlines the background to poverty reduction approaches, and how the ILO is involved in such approaches within the context of decent work and the United Nations Millennium Development Goals. It also summarizes recent developments in tourism and provides a vision for a more inclusive, pro-poor tourism industry.
The toolkit is directed towards a wide range of actors that are interested and involved in reducing poverty through tourism. Within this framework, it aims to be useful for:
- national government representatives;
- local/rural authorities, representatives;
- local/rural community organizations’ representatives;
- managers of small-scale tourism enterprises and cooperatives;
- representatives of employers’ organizations;
- trade union representatives;
- representatives of support institutions (e.g. NGOs); and
- representatives of the local/rural tourism industry.
The toolkit is organized around five modular chapters.
- The tourism industry and poverty reduction – general overview
- Human resources, decent work and social dialogue
- Promotion and marketing in tourism
- Tourism market
- Tourism business