This toolkit is a collection of participatory exercises for use in sensitization of media persons involved in HIV/AIDS coverage. It can also be integrated with the existing curriculum of schools of journalism and mass communication.
The toolkit has been developed keeping in view the needs of journalists working in remote areas having limited access to experts and resources related to HIV/AIDS.
Content of the toolkit has been derived from the research on vernacular media in three states keeping in view the impact of media reports on stigma and discrimination related to HIV/AIDS. It is expected that the workshops conducted according to the toolkit will lead to a better understanding and sensitivity towards issues related to HIV/AIDS stigma and discrimination. Although the toolkit is structured for conducting a “One Day Workshop”, the user may customise the content and timing of the workshop as per the local requirements.
Who can use this toolkit?
This toolkit is meant for state AIDS control societies, organisations working with HIV/AIDS related issues and any institution involved in media sensitisation.
- The audience for the workshop is primarily journalists working in print and electronic (TV and radio) media. The workshop content will be valuable to enhance their understanding of HIV/AIDS and improving their sensitivities in reporting.
- Journalists identified for the workshop should ideally be those working in vernacular media, and should comprise both field reporters as well as desk editors. They may be employed within a media institution or be free-lance journalists. In addition, the audience may include students of schools of journalism and mass communication and representatives of organizations working in the field of HIV/AIDS.
The organisation of the toolkit
The toolkit contains information/instructions for conducting a one-day workshop on “HIV/AIDS in News – Journalists as Catalysts”. It consists of the details of the following five sessions:
- Session 1: Orientation (participants’ introduction, understanding media expectations, introducing the Workshop)
- Session 2: Understanding HIV/AIDS (HIV/AIDS scenario, basics of HIV/AIDS, facts & myths)
- Session 3: Understanding Stigma & Discrimination (understanding forms of Stigma, causes and effects, mitigation measures)
- Session 4: Media & HIV/AIDS (analysing gender & human rights, structure and content of media reports, perspectives of reporter vs. editor)
- Session 5: Role of Media (understanding PLHAs perspective & sensitivities, identifying role of media)You can download this toolkit for free here.