To address the objective of reducing HIV/AIDS risk behaviours among workers, the ILO has collaborated closely with Family Health International to build upon FHI’s expertise and experience to develop a Toolkit on behaviour change communication adapted to the dynamics of the workplace.
Behaviour change communication (BCC) is an interactive process that helps to understand the target population, develop a focused strategy, and produce tailored messages, which are delivered using a variety of communication channels to promote positive behaviour.
The Toolkit provides a step-by-step approach, emphasizing prevention through education, gender awareness and practical support for behaviour change. Its intended users are government authorities, employers’ and workers’ and their organizations, businesses, ILO/AIDS National Project Coordinators, national BCC consultants and collaborating NGOs.
This Behaviour Change Communication (BCC) Toolkit is designed to help users develop, implement and evaluate workplace programmes for behaviour change tailored to workplaces. The kit aims to operationalize key aspects of the ILO Code of Practice on HIV/AIDS and the world of work, which provides internationally recognized guidelines for the development of comprehensive HIV/AIDS workplace policies and programmes.
The Code of Practice is based on ten key principles:
- The recognition of HIV/AIDS as a workplace issue
- Gender equality
- Healthy work environment
- Social dialogue for the successful implementation of HIV/AIDS policy and programmes
- No screening for purposes of exclusion from employment or the work process
- Continuation of the employment relationship
- Care and support