Alive & Thrive is an initiative to improve infant and young child feeding practices by increasing rates of exclusive breastfeeding and improving complementary feeding practices.
This toolkit includes a brief description of resources in various formats on the Mat Troi Be Tho (MTBT) social franchise model; manuals and guidelines for the design, implementation, promotion, supervision, and monitoring of the MTBT social franchises; and job aids and client materials. Although designed specifically for use in MTBT health facilities and for training those who will be involved in providing and promoting these services, the resources and tools will be of interest to anyone who wants to improve the quality of delivery of infant and young child feeding services.
Program designers and managers, trainers, supervisors, counselors, monitors, and communication specialists will find tools that can be readily adapted to their context. All resources can be viewed and downloaded by clicking on the links. They hope that this compilation of resources will make it easy for users to quickly find the resource that can help them plan and scale up programs to improve infant and child nutrition.
The franchise model is supported by policy efforts and an innovative mass media campaign to ensure an enabling environment for IYCF. This tool-kit includes resources that provide an overview of the MTBT social franchise model for IYCF; manuals and guidelines for establishing and implementing a franchise and for generating demand for services; and job aids and client materials.
Many people were involved in development and implementation of the innovative Mat Troi Be Tho franchise model in Viet Nam and the subsequent development of this toolkit. Words of appreciation are extended to the entire Alive & Thrive team who participated in all aspects of the implementation – from conducting feasibility assessments to setup, training, development of job aids and client materials, certification, launching, and monitoring of the franchise model.
Individuals and contractors who supported various aspects of the model development include Julie McBride for conducting the initial feasibility assessments and drafting the franchise manuals; Gabrielle Appleford for participating with Julie McBride in the review of the franchise model in 2012, updating the manuals and protocols, identifying plans and strategies to improve franchise performance and preparing the draft toolkit; Luck House for designing the Mat Troi Be Tho brand; Leonito for preparing the environmental guidelines; and Ogilvy for developing the creative job aids and client materials.