The HIV New Product Introduction Guide provides a framework and explanation of key approaches, available tools and best practices for new product introduction, and supplements the online HIV New Product Introduction Toolkit, which features tools that can be leveraged when introducing a new product in-country.
The guide and toolkit contain a wide range of information, tools, and resources spanning the entire chain of product introduction, including product adoption, forecasting, procurement, rollout, and supply planning and monitoring.
The guide is organized according to CHAI’s New Product Introduction Framework. Although the steps in this process are illustrated sequentially, in practice many of these steps are best conducted in parallel and some, such as stakeholder engagement, should be ongoing throughout the entire introduction process.
The HIV New Product Introduction Guide outlines key considerations for introducing new ARV products. This guide provides a framework for ministries of health (MoHs) and partners to guide the product adoption, phase-in planning, and implementation process. The framework is not intended to be a “one size fits all” approach, but should provide approaches and tools that can be tailored to meet local needs and context. While this framework focuses on ARVs, it can also be applied to other health commodities.