This handbook is designed to serve the needs of anyone who conducts, plans, or implements clinical trials—especially trials that evaluate new drugs or interventions in a community setting.
The main chapters of the handbook are organized chronologically, following the progression of a study from planning and budgeting for communications to working with the media to disseminate study results. Other topics include developing a strategic communications plan, preventing and managing a communications crisis, and developing key messages about the trial results.
- Provide practical guidance to clinical trial staff and research partners on how to anticipate and respond to the special communications challenges posed by the conduct of clinical research in resource-limited settings.
- Share lessons learned from case studies of actual experiences running trials in Africa, Asia, Latin America, the United States and Europe.
- Supply hard copy and electronic versions of diagnostic tools, sample templates, and model examples of communications plans and materials that sites can adapt for use in their communications planning and implementation.
The handbook offers tools, templates and materials that research sites can adapt for use in their communications planning and implementation, including:
- Communications and crisis-planning templates and checklists
- Scenario-planning tools to facilitate planning for the release of trial results
- Ideas on delegating communications tasks to reduce demands on key site personnel
- Tips and techniques on how to communicate effectively with the media