This guide leads the user through the stages of planning and launching an advocacy campaign to ensure that government commitments are translated into programmes that meet young people’s sexual and reproductive health needs.
The toolkit provides prototype worksheets and other tools at the end of each chapter. The training guide shows how to facilitate a five-day workshop to strengthen the skills of community groups, networks and organizations to design and plan an advocacy campaign.
The Toolkit is organised to lead the user through each stage of planning and implementing an advocacy campaign that is focused on ensuring that existing government commitments are translated into programmes that meet young people’s needs. Each chapter addresses different steps and aspects of the design and implementation of an advocacy effort.
- Chapter 1: Advocacy for the Implementation of Policies, provides an overview of the history of SRH rights (and development of related policies), and the role that advocacy can play to ensure that the policies are enacted.
- Chapter 2: Conducting a Situation Analysis for an Advocacy Campaign, describes the key elements of a situation analysis on sexual and reproductive health (background research, policy analysis, and in-depth discussions with key informants) and provides some general guidance on analysing and using the findings to formulate advocacy goals and objectives.
- Chapter 3: Working with Partners on an Advocacy Effort, reviews criteria for assessing the need for partners in an advocacy effort and different types of partnerships that may be considered. It also provides an overview of the special benefits and challenges of partnering with youth groups.
- Chapter 4: Training on Advocacy for Policy Implementation, offers suggestions and guidance for training community-based partners in advocating for policy implementation, including preparing for, evaluating, and following up on an advocacy training workshop.
- Chapter 5: Translating Advocacy Objectives into Activities and Materials, outlines the steps involved in identifying appropriate activities and materials for an advocacy campaign. It also provides guidance on identifying and analysing target audiences and selecting a mix of activities and materials to reach them with advocacy messages.
- Chapter 6: Preparing Advocacy Messages, Materials, and Other Media, provides an overview of the steps involved in crafting advocacy messages, developing printed materials, and preparing non-print advocacy materials and media.
- Chapter 7: Monitoring, Evaluating, and Implementing an Advocacy Campaign, provides an overview of key strategies for effective monitoring and evaluation (M&E), as well as the importance of developing an implementation and M&E plan.
As mentioned, this Toolkit uses young people’s rights to SRH information and services as the framework with which to review the steps to implement an advocacy effort for policy implementation. While this Toolkit focuses on the issue of sexual and reproductive health, the advocacy process and tools provided here could be used for any number of other social and development priorities, such as maternal health, gender-based violence, access to anti-retrovirals (ARVs), child marriage, and many other issues.